This shade makes me think of vampires and blood. Surprisingly, it's from the Milani Neon collection. In my opinion it doesn't exactly belong there since it's not a bright neon color. The bottle color and shade name (Rad Purple) are a bit misleading as well. When I tried it on it looked blood red so I put it aside for my Halloween collection. It really is a gorgeous, gothy red/wine shade. It does have a matte finish so a glossy topcoat is essential.