Same Old Product/New Name: Maybelline Line Stiletto Liquid Eyeliner

As a makeup historian I keep a large collection of vintage beauty magazines, and I've noticed two previous incarnations of this marker-type eyeliner. A 90's version was called Eye Express Easy Lining Pen. In the 80's it was called Perfect Pen Eyeliner. Of course this is common practice for makeup lines, it's just fun to call them out on it. Maybelline, could you at least bring back that blue shade you had in the 80's?

1998 Print Ad

Bring back the blue!

1987 Print Ad